Author: Leta Lynch

Equity: Definitions And Operation Of The Different Forms Of Equity

The equity of a company corresponds to the equity provided by partners or shareholders to finance a company . In other words, equity represents the financial value that shareholders would receive in the event of a company’s liquidation . The term equity is generally translated as “equity”, “investment capital” or “equity” in French.

A source of financing particularly appreciated by innovative companies, equity is equivalent to the capital injected into a company to enable it:

  1. To finance its activity
  2. To buy assets
  3. To serve as collateral for creditors
  4. To invest in development projects

To calculate the value of a company’s equity, simply subtract the value of all liabilities from the value of assets .

Equity has two distinct values: a book value and a market value.

What is equity for?

Equity is used to finance various projects during the life of the company in order to increase its operating potential . The company can then go public or be sold with the aim of making a capital gain.

Each equity investor receives shares in a company when they inject their own money into it. The number of shares is naturally calculated in proportion to the equity capital that the investor brings (right to dividends, right to vote, right to information, right of ownership of the asset).

Public Equity: Definition, Advantages And Disadvantages

The equity public means opening up the capital of a listed company to potential investors . In this case, the purchase of shares is made public.

For an investor, public equity represents a safer investment than private equity. Indeed, anyone can decide to buy shares (subject to certain rules to be observed), which gives access to the opening of the capital to the greatest number . Another advantage of public stocks is their liquidity, since most publicly traded stocks are available and traded daily on the public markets.

How Does Private Equity Work?

During a private equity transaction, investors bring together pools of capital from partners (called “partners”) to constitute the fund. Once their fundraising goal is reached, they close the fund and invest that capital in companies that they believe have high growth potential.

In exchange for the money injected, an investor receives shares in a company in the form of shares . The number of shares is calculated in proportion to the equity capital that the investor brings.

Private equity investors can enter a company’s capital throughout its life cycle : when it is growing strongly, in a phase of stagnation or even in the event of difficulty. The latter scenario is obviously the riskiest, as investors are nonetheless convinced that it still shows signs of growth potential.

Depending on the clauses defined at the time of the roundtable, an investor can decide to sell his shares to other shareholders already present in the company, to partners or to new potential investors . It sometimes even happens that a company financed by private equity can go public.

Techniques for Finding Content Ideas

What are the quick and easy techniques for finding content ideas? What method and especially what tools to use to find new ideas? Blog articles, posts or stories on your social networks, videos for your Youtube channel: how to plan your content strategy with relevant ideas? How to maximize your chances of dealing with subjects that interest your audience and your future customers?

Have you ever experienced this moment?

The one where you are in front of your computer, ready to lay a new article that will captivate your readers.

An article so good that it will be read, commented on and shared hundreds if not thousands of times on the web.

Which will make you a recognized expert in your topic.

An inspiring post that will bring you a torrent of traffic to your blog and explode your sales .

And yes your ambition to use the potential of the Internet in your business is there, right at your fingertips.

Yes, but !

Nothing happens. Absolutely nothing. Your brain is in pause mode.

“On what subject should I write or shoot my videos?”

“What topics may interest my audience?”

“What speeches on my social networks?”

“How to attract customers?”

You have no idea of ​​an article. No captivating subject on the horizon.

Not even a small glimmer of inspiration.

I know what it is. I too have been there.

You are alone in front of your computer. The minutes pass and the cursor continues to flash on a still blank page.

And you wonder if you’re going to get a word out before the end of the day.

You better let it go. Do something else.

Get some fresh air, watch TV or listen to some music.

And remember not to go to bed too late tonight.

It’s true ! A good night’s sleep may give you plenty of ideas.

Do you think these tips can work? Unfortunately no !

If you want to end lack of inspiration once and for all, you need to use methods that boost your creativity.

Monitor your competitors

One of the most effective ways to find inspiration is to simply take inspiration from your competition.

So there, I can already hear you say: “Bravo! So how do we copy the competition? Nice mentality, thank you! “.

Rest assured, you are not going to copy and paste articles from your competitors.

I’m just telling you to look at blog content, video topics, or competitor’s posts and stories in your market and get inspired.

There is nothing wrong with that.

Everyone is watching the competition, that’s normal.

To structure your watch , I advise you to make a table in which you record the titles and URLs of all the articles of your competitors.

It is a bit long at the beginning but it is very effective.

Then try to group the articles by major topics.

By doing this you will automatically bring out the topics the most treated by your competitors.