What are the quick and easy techniques for finding content ideas? What method and especially what tools to use to find new ideas? Blog articles, posts or stories on your social networks, videos for your Youtube channel: how to plan your content strategy with relevant ideas? How to maximize your chances of dealing with subjects that interest your audience and your future customers?
Have you ever experienced this moment?
The one where you are in front of your computer, ready to lay a new article that will captivate your readers.
An article so good that it will be read, commented on and shared hundreds if not thousands of times on the web.
Which will make you a recognized expert in your topic.
An inspiring post that will bring you a torrent of traffic to your blog and explode your sales .
And yes your ambition to use the potential of the Internet in your business is there, right at your fingertips.
Yes, but !
Nothing happens. Absolutely nothing. Your brain is in pause mode.
“On what subject should I write or shoot my videos?”
“What topics may interest my audience?”
“What speeches on my social networks?”
“How to attract customers?”
You have no idea of an article. No captivating subject on the horizon.
Not even a small glimmer of inspiration.
I know what it is. I too have been there.
You are alone in front of your computer. The minutes pass and the cursor continues to flash on a still blank page.
And you wonder if you’re going to get a word out before the end of the day.
You better let it go. Do something else.
Get some fresh air, watch TV or listen to some music.
And remember not to go to bed too late tonight.
It’s true ! A good night’s sleep may give you plenty of ideas.
Do you think these tips can work? Unfortunately no !
If you want to end lack of inspiration once and for all, you need to use methods that boost your creativity.
Monitor your competitors
One of the most effective ways to find inspiration is to simply take inspiration from your competition.
So there, I can already hear you say: “Bravo! So how do we copy the competition? Nice mentality, thank you! “.
Rest assured, you are not going to copy and paste articles from your competitors.
I’m just telling you to look at blog content, video topics, or competitor’s posts and stories in your market and get inspired.
There is nothing wrong with that.
Everyone is watching the competition, that’s normal.
To structure your watch , I advise you to make a table in which you record the titles and URLs of all the articles of your competitors.
It is a bit long at the beginning but it is very effective.
Then try to group the articles by major topics.
By doing this you will automatically bring out the topics the most treated by your competitors.